Farmers markets have been an important part of the Full Belly economic picture since the farm started way back in 1985. As beginning farmers, Dru and I were informed of a market in Palo Alto that was brand new and looking for growers. In those early days we were looking for access to places that might buy some of the organic crops we were producing.
We had been selling to a local Nugget Market that was bold enough to give our white Silver Queen corn a try. This was a corn that many of the local farmers were planting on the side of their ‘feed corn’ fields in order to have some good sweet corn for their tables at home. The flavor of the corn was far better than anything that was on the market, but white corn was not very common. The reception at the Nugget Store was enthusiastic, not only because George the produce manager, was willing to give the corn a try, but also because flavor and freshness assured us access to crowded supermarkets. We were also selling corn to an organic wholesaler in Los Angeles and to a wildly enthusiastic woman from Berkeley named Alice, who would either drive to the farm herself to pick up the corn and tomatoes we were producing, or send someone from her Chez Panisse kitchen to do so. [Read more…]